In 2026, roughly ** percent of parents planned to use social media to assist them during their back-to-school shopping. At ** percent, 2025 had a higher share of U.S. consumers using social media for such purposes, compared to the last few years.
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Deloitte. (July 28, 2026). Share of consumers who planned to use social media to assist while shopping for back-to-school products in the United States from 2011 to 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/448803/usage-of-social-media-sites-to-assist-us-back-to-school-shopping/
Deloitte. "Share of consumers who planned to use social media to assist while shopping for back-to-school products in the United States from 2011 to 2026." Chart. July 28, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/448803/usage-of-social-media-sites-to-assist-us-back-to-school-shopping/
Deloitte. (2026). Share of consumers who planned to use social media to assist while shopping for back-to-school products in the United States from 2011 to 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/448803/usage-of-social-media-sites-to-assist-us-back-to-school-shopping/
Deloitte. "Share of Consumers Who Planned to Use Social Media to Assist While Shopping for Back-to-school Products in The United States from 2011 to 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jul 2026, /statistics/448803/usage-of-social-media-sites-to-assist-us-back-to-school-shopping/
Deloitte, Share of consumers who planned to use social media to assist while shopping for back-to-school products in the United States from 2011 to 2026 ÌÇÐÄÆƽâ°æ, /statistics/448803/usage-of-social-media-sites-to-assist-us-back-to-school-shopping/ (last visited August 05, 2026)
Share of consumers who planned to use social media to assist while shopping for back-to-school products in the United States from 2011 to 2026 [Graph], Deloitte, July 28, 2026. [Online]. Available: /statistics/448803/usage-of-social-media-sites-to-assist-us-back-to-school-shopping/
