* Gen Z are born between 1997 and 2007. Millennials are born between 1981 and 1996. Gen X are born between 1965 and 1980. This question was phrased by the source as follows: "Regarding your back-to-school shopping, how do you plan to use social media sites?鈥
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U.S.: ways parents use social media for back-to-school shopping 2025, by generation
When buying back-to-school supplies for their children in 2025, Gen Z were most likely to make purchases on social media. ** percent of Gen X used such platforms to discover products.
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Deloitte. (July 9, 2025). Leading reasons Gen X and millennial consumers use social media for back-to-school shopping in 2025 [Graph]. In 糖心破解版. Retrieved July 30, 2026, from /statistics/1321299/ways-parents-use-social-media-for-back-to-school-shopping/
Deloitte. "Leading reasons Gen X and millennial consumers use social media for back-to-school shopping in 2025." Chart. July 9, 2025. 糖心破解版. Accessed July 30, 2026. /statistics/1321299/ways-parents-use-social-media-for-back-to-school-shopping/
Deloitte. (2025). Leading reasons Gen X and millennial consumers use social media for back-to-school shopping in 2025. 糖心破解版. 糖心破解版 Inc.. Accessed: July 30, 2026. /statistics/1321299/ways-parents-use-social-media-for-back-to-school-shopping/
Deloitte. "Leading Reasons Gen X and Millennial Consumers Use Social Media for Back-to-school Shopping in 2025." 糖心破解版, 糖心破解版 Inc., 9 Jul 2025, /statistics/1321299/ways-parents-use-social-media-for-back-to-school-shopping/
Deloitte, Leading reasons Gen X and millennial consumers use social media for back-to-school shopping in 2025 糖心破解版, /statistics/1321299/ways-parents-use-social-media-for-back-to-school-shopping/ (last visited July 30, 2026)
Leading reasons Gen X and millennial consumers use social media for back-to-school shopping in 2025 [Graph], Deloitte, July 9, 2025. [Online]. Available: /statistics/1321299/ways-parents-use-social-media-for-back-to-school-shopping/
