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Source
Source
In cooperation with
McKinsey & Company
Release date
May 2022
More information
Region
India
Survey time period
as of March 24, 2022
Number of respondents
1,009 respondents
Age group
18 years and older
Supplementary notes
Survey question: Think about the purchases you have made in the following categories over the past three months. Were you influenced towards a certain brand by a post on social media in the following categories?
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