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Distribution of Instagram influencers worldwide in 2024, by number of followers

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Source

Release date

January 2025

Region

Worldwide

Survey time period

2024

Citation formats

Global distribution of Instagram influencers in 2024, by number of followers

Published by ÌÇÐÄÆƽâ°æ Research Department, May 30, 2025

In 2024, Instagram influencers with 1,000 to 10,000 followers accounted for **** percent of influencer accounts worldwide. The second most popular group was that of micro-influencers with 10,000 to * subscribers, accounting for **** percent of all influencers. Mid-tier influencers with * to ** followers represented *** percent of the total, while mega-influencers and celebrities with more than * subscribers accounted for *** percent.

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Overview

5

Benchmark

6

Reach

8

User Demographics

8

Influencers

8

Advertising & marketing

7

Engagement

7

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Topics

Influencer marketing in AustraliaInfluencer marketing in IndiaInfluencer marketing worldwideInfluencer marketing in JapanInfluencer marketing in Asia
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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