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Average engagement on Instagram posts from 2023 to 2024, by format

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Source

In cooperation with
Release date

2024

Region

Worldwide

Survey time period

2023 to 2024

Special properties

391,490 professional Instagram accounts (business and creator); 5,608,075 feed posts; 3,614,692 reels; 23,626,292 stories; 3,739,969 images; 1,848,495 carousels; 19,611 *reels from feed

Citation formats

Instagram: post engagement 2023-2024, by format

Published by Thuy D., Oct 1, 2024

Between 2023 and 2024, Carousels and single image posts on Instagram experienced a slight *** in engagement. Overall, engagement on Reels from feed* stood at **** percent in 2024, up from *** percent in 2023. Additionally, average user reach on Instagram decresed from 2023 to 2024.

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Overview

5

Benchmark

6

Reach

8

User Demographics

8

Influencers

8

Advertising & marketing

7

Engagement

7

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Topics

Instagram in EuropeSocial mediaFacebookInstagramSocial media advertising and marketing worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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