Global Instagram user distribution by gender 2025| ��ƽ��

Distribution of Instagram users worldwide as of July 2025, by gender

Characteristic	Percentage of users
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Release date

July 2025

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Region

Worldwide

Survey time period

July 2025

Age group

18 years and older

Special properties

refers to addressable ad audience

Supplementary notes

Meta's tools do not publish audience data for genders other than "male" or "female". Data for each gender may not sum up to 100 percent.

Citation formats

As of July 2025, Instagram was slightly more popular with men than women, with men accounting for **** percent of the platform’s global users. Additionally, the social media app was most popular among younger audiences, with over ** percent of users aged between 25 and 34 years.

Instagram’s Global Audience

As of February 2025, Instagram was the second most popular social media platform globally, reaching billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing. As of February 2025, the country with the largest Instagram audience was India, with over**** million users, followed by the United States with over *** million users.

Who is winning over the generations?

Even though Instagram’s audience is considerably larger than TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly among younger audiences. TikTok was the most downloaded mobile app globally in 2024, generating over**** million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.