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Average price per post of Instagram influencers worldwide in 2023, by number of followers (in U.S. dollars)

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Source

Release date

April 2024

More information

Region

Worldwide

Survey time period

2023

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.

The access date is used as publication date.

Citation formats

The average minimum price per post of Instagram mega-influencers with more than one million followers worldwide was U.S. dollars in 2023. The average minimum price per post of macro-influencers with 500,000 to one million followers was *** U.S. dollars, while the average maximum price was U.S. dollars.

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Overview

5

Benchmark

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Reach

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User Demographics

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Influencers

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Advertising & marketing

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Engagement

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Access all statistics starting from $2,388 USD yearly ^*

* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interests

For single users

$199 USD

per month, billed annually ¹

Free Statistics
Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.

For teams of up to 99 users

Talk to sales for pricing

Free + Premium Statistics
Reports
Market ��ƽ��

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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