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Engagement rates among Instagram influencers worldwide in 2023-2024, by number of followers

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Source

Release date

January 2025

Region

Worldwide

Survey time period

2023 to 2024

Supplementary notes

Figures have been rounded.
The source defines an influencer as an account with more than 1,000 followers.
Engagement rate (ER) on Instagram is calculated as the total number of likes and comments divided by the total number of followers, multiplied by 100 percent.

Citation formats

Engagement rates among global IG influencers 2023-2024, by profile size

Published by ÌÇÐÄÆƽâ°æ Research Department, May 30, 2025

According to a study of Instagram (IG) influencer engagement rates (ER) worldwide, nano influencers have been seeing the highest popularity compared to other tier profiles. Influencers who had between *** and *** thousand followers had an engagement rate of **** percent in 2024. On average, the ER for all studied IG influencers stood at **** percent in the same year.

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