According to a global report conducted between January 2021 and December 2025, TikTok had the highest engagement rate per post when compared to Instagram, Facebook, and X (formerly Twitter). Overall, TikTok's average engagement rate per post was 3.7 percent in 2025. Instagram's engagement rate stood at 0.48 percent in 2025, and Facebook's stood at 0.15 percent.
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Socialinsider. (February 4, 2026). Average engagement rate per post on selected social media platforms from 2021 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1274133/engagement-rate-per-post-social-media/
Socialinsider. "Average engagement rate per post on selected social media platforms from 2021 to 2025." Chart. February 4, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1274133/engagement-rate-per-post-social-media/
Socialinsider. (2026). Average engagement rate per post on selected social media platforms from 2021 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1274133/engagement-rate-per-post-social-media/
Socialinsider. "Average Engagement Rate per Post on Selected Social Media Platforms from 2021 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Feb 2026, /statistics/1274133/engagement-rate-per-post-social-media/
Socialinsider, Average engagement rate per post on selected social media platforms from 2021 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/1274133/engagement-rate-per-post-social-media/ (last visited July 23, 2026)
Average engagement rate per post on selected social media platforms from 2021 to 2025 [Graph], Socialinsider, February 4, 2026. [Online]. Available: /statistics/1274133/engagement-rate-per-post-social-media/
