As of December 2025, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over ** million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling ** million likes. After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.Â
As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with ***Â million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with ****million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with ***Â million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of ***Â million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over *** million followers.Â
In the United States, the leading content category of Instagram influencers was lifestyle, with percent of influencers creating lifestyle content in 2021. Music ranked in second place, followed by family and beauty. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada, and the United Kingdom with over * followers made around U.S. dollars per post.
Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over *** million users as of October 2025. The United States had *** million Instagram users, and Brazil had over**** million users. The social media platform was also very popular in Indonesia and Japan. As of 2025, Instagram was the second most popular social network in the world, behind Facebook, and followed by YouTube and WhatsApp.
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