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As of March 2026, the United States had Ìý³¾¾±±ô±ô¾±´Ç²Ô Instagram users, ** percent of whom were women. By age group, users aged 25 to 34 represented the largest share of the platform’s audience.

Popular social media platforms in the United States

Instagram was the fourth most visited social media platform in the United States as of March 2025 across desktop, mobile, and tablet devices combined, accounting for *** percent of all social media visits in the country. Despite ±õ²Ô²õ³Ù²¹²µ°ù²¹³¾â€™s popularity, Facebook remained the leading social media platform by far in the U.S., accounting for more than ** percent of all social media visits. Pinterest and X (formerly Twitter) ranked second and third in terms of visits, with percent and percent of visits, respectively. 

±õ²Ô²õ³Ù²¹²µ°ù²¹³¾â€™s global audience

±õ²Ô²õ³Ù²¹²µ°ù²¹³¾â€™s global popularity continues to rise, with no signs of slowing down. In 2025, the country with the largest Instagram audience was India, with overmillion users, while the United States had the second-highest market with over**** million users, followed by Brazil, Indonesia, and Turkey, respectively. In 2025, Instagram was the third most popular social network globally, reaching  billion monthly active users.