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Leading actions taken in response to seeing pharmaceutical advertising according to consumers in the United States as of August 2021

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Sources

Release date

August 2021

Region

United States

Survey time period

August 12 to 16, 2021

Number of respondents

1,244 respondents

Age group

18 years and older

Supplementary notes

Question: "When exposed to a pharmaceutical advertisement, such as on TV or online, which of the following makes the ad more memorable to you? Please select all that apply"

Citation formats

Actions taken in reaction to pharma advertising in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 2, 2022
The results of a survey conducted in the United States in August 2021 show that ** percent of respondents said they researched a medical condition or a treatment when exposed to its advertising. A majority, ** percent, said that exposure to pharmaceutical advertising did not elicit any of the mentioned actions on their part
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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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