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Degree of moving programmatic buying in-house in the United States in 2019

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Source

Release date

August 2020

Region

United States

Survey time period

2019

Supplementary notes

The source does not provide information about the survey methodology.

Citation formats

Degree of moving programmatic in-house in the U.S. 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 8, 2021
During a 2019 survey fielded in United States, ** percent of responding brands stated they had completely moved programmatic buying in-house and planned to continue in that fashion. In contrast, ** percent of interviewed brands said they had no plans to insource programmatic.
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