Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023
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Share of respondents
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During a November 2023 survey carried out among advertising decision-markers at brands, agencies and publishers who oversaw programmatic in the United States, ** percent of respondents stated they believed artificial intelligence (AI) would change the way programmatic advertising operated. Nearly one in every five said it had already done it.
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Proximic. (February 6, 2024). Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 17, 2026, from /statistics/1449427/ai-change-programmatic/
Proximic. "Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023." Chart. February 6, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 17, 2026. /statistics/1449427/ai-change-programmatic/
Proximic. (2024). Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 17, 2026. /statistics/1449427/ai-change-programmatic/
Proximic. "Share of Marketers Who Believed Vs. Did Not Believe That Artificial Intelligence (Ai) Would Change The Way Programmatic Platforms Operated in The United States as of November 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Feb 2024, /statistics/1449427/ai-change-programmatic/
Proximic, Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023 ÌÇÐÄÆƽâ°æ, /statistics/1449427/ai-change-programmatic/ (last visited July 17, 2026)
Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023 [Graph], Proximic, February 6, 2024. [Online]. Available: /statistics/1449427/ai-change-programmatic/
