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Average number of demand-side platforms (DSPs) used by buyers in Europe from 2016 to 2021

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Source

Release date

May 2022

Region

Europe

Survey time period

2016 to H1 2021

Citation formats

Number of DSPs used by buyers in Europe 2016-2021

Published by ÌÇÐÄÆƽâ°æ Research Department, May 20, 2022
In the first half of 2021, programmatic ad buyers from Europe used on average *** demand-side platforms (DSPs). The number of DSPs used more than halved compared to the figure of *** reported in 2016.
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Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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