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Ways to make retail media more attractive for advertisers in Europe as of September 2022

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Sources

Release date

October 2022

Region

Europe

Survey time period

July to September 2022

Number of respondents

21 respondents

Special properties

among advertisers (71 percent FMCGs and 29 percent other sectors)

Supplementary notes

Multiple answers were possible.

Citation formats

Ways to make retail media more attractive for advertisers in Europe 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 19, 2023
During a 2022 survey carried out among advertisers in Europe, ** percent of respondents said the reach of retail media ads would need to improve for retail media to become more attractive for advertisers. Access to in-store and e-commerce transaction data was the most cited area of potential improvement, named by ** percent of responding advertisers.
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