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Change in online shopping loyalty towards brands among Generation Z consumers in the United States since the coronavirus (COVID-19) pandemic in 2021

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Sources

Release date

April 2021

Region

United States

Survey time period

March 31 to April 7, 2021

Number of respondents

1,061 respondents

Age group

18-24

Special properties

Gen Z consumers

Citation formats

Change in loyalty towards brands among U.S. Gen Z shoppers since COVID-19 2021

Published by
F. Watty,
Apr 23, 2021
Since the beginning of the coronavirus (COVID-19) pandemic, Generation Z consumers have exhibited evolved digital shopping behavior that brands need to take into account in order to keep up. In 2021, just under ** percent of Gen Z online shoppers in the United States reported they became less loyal to brands since the crisis began. What is more, over ** percent of the generation stated that they had less patience for poorly functioning websites when buying online, leading many to abandon their purchase or leave a negative review.
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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Talk to sales for pricing
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