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Audience identification tactics publishers were planning to use after retiring third-party cookies in the United States as of September 2021

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Source

Release date

March 2022

Region

United States

Survey time period

August 25 and September 8, 2021

Number of respondents

152 respondents

Special properties

among publishers

Supplementary notes

Multiple answers were possible.
Numbers have been rounded.

Citation formats

Audience identification tactics used by U.S. publishers 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 10, 2022
During a 2021 survey carried out among U.S. publishers, ** percent of respondents stated that they were planning to use first-party data to continue to be able to identify their audiences for advertising purposes; ** percent stated that they would use various targeting techniques that did not require one-to-one audience matching. Contextual advertising is one of these techniques. A different source projected that the spending on contextual advertising on the global level would more than double between 2021 and 2027.
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Topics

Third-party cookie deprecationGoogleMarketing technologyDigital advertising worldwideUtiq
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