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Benefits of customer data platforms according to marketing technology decision makers in the United States as of January 2023

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Sources

Release date

January 2023

Region

United States

Survey time period

as of January 2023

Number of respondents

101 respondents

Special properties

among martech decision makers from companies of 1,000+ employees who use CDPs

Supplementary notes

The source does not provide a date of survey. The date provided is the publication date.

Citation formats

Benefits of CDPs in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 26, 2023

During a 2023 survey carried out among marketing technology decision makers from the United States, ** percent of respondents named the ability to unify data from multiple sources and platform as one of benefits of their organizations currently drew from using customer data platforms; another ** percent expected such an ability in the future.

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