* Figure converted and rounded by ÌÇÐÄÆƽâ°æ from euros to U.S. dollars based on the exchange rate valid on January 25, 2024 (date of publication of Publicis's figure).
Data was retrieved from following links, citing company data:
;
Publicis;
.
Citation formats
Projected AI spending of media holdings worldwide 2024
British advertising giant WPP expected to spend *** million U.S. dollars in artificial intelligence (AI) in 2024, while its French competitor Publicis was forecast to dole out *** million on AI. Interpublic Group was forecast to spend ** million.
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ÌÇÐÄÆƽâ°æ. (January 30, 2024). Projected spending on artificial intelligence (AI) of selected media holding groups worldwide in 2024 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1455333/artificial-intelligence-spending-media-holdings-worldwide/
ÌÇÐÄÆƽâ°æ. "Projected spending on artificial intelligence (AI) of selected media holding groups worldwide in 2024 (in million U.S. dollars)." Chart. January 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1455333/artificial-intelligence-spending-media-holdings-worldwide/
ÌÇÐÄÆƽâ°æ. (2024). Projected spending on artificial intelligence (AI) of selected media holding groups worldwide in 2024 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1455333/artificial-intelligence-spending-media-holdings-worldwide/
ÌÇÐÄÆƽâ°æ. "Projected Spending on Artificial Intelligence (Ai) of Selected Media Holding Groups Worldwide in 2024 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jan 2024, /statistics/1455333/artificial-intelligence-spending-media-holdings-worldwide/
ÌÇÐÄÆƽâ°æ, Projected spending on artificial intelligence (AI) of selected media holding groups worldwide in 2024 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1455333/artificial-intelligence-spending-media-holdings-worldwide/ (last visited July 22, 2026)
Projected spending on artificial intelligence (AI) of selected media holding groups worldwide in 2024 (in million U.S. dollars) [Graph], ÌÇÐÄÆƽâ°æ, January 30, 2024. [Online]. Available: /statistics/1455333/artificial-intelligence-spending-media-holdings-worldwide/
