According to a Taiwanese consumer survey conducted by in June 2024, ** percent of subscription video-on-demand (SVOD) users had no intention to cancel their SVOD accounts in the next three months. The same survey found that a larger variety of content on offer than cable and satellite TV was the main reason to pay for SVOD service providers.
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Rakuten Insight. (September 4, 2024). Share of respondents intended to cancel subscription video-on-demand (SVOD) services in Taiwan as of June 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1260307/taiwan-intention-to-cancel-subscriptions-to-streaming-services/
Rakuten Insight. "Share of respondents intended to cancel subscription video-on-demand (SVOD) services in Taiwan as of June 2024." Chart. September 4, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1260307/taiwan-intention-to-cancel-subscriptions-to-streaming-services/
Rakuten Insight. (2024). Share of respondents intended to cancel subscription video-on-demand (SVOD) services in Taiwan as of June 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1260307/taiwan-intention-to-cancel-subscriptions-to-streaming-services/
Rakuten Insight. "Share of Respondents Intended to Cancel Subscription Video-on-demand (Svod) Services in Taiwan as of June 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Sep 2024, /statistics/1260307/taiwan-intention-to-cancel-subscriptions-to-streaming-services/
Rakuten Insight, Share of respondents intended to cancel subscription video-on-demand (SVOD) services in Taiwan as of June 2024 ÌÇÐÄÆƽâ°æ, /statistics/1260307/taiwan-intention-to-cancel-subscriptions-to-streaming-services/ (last visited July 20, 2026)
Share of respondents intended to cancel subscription video-on-demand (SVOD) services in Taiwan as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: /statistics/1260307/taiwan-intention-to-cancel-subscriptions-to-streaming-services/
