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Organizations that capture the voice of customer (VoC) to drive innovation opportunities in the United States as of 2021

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Source

Release date

September 2021

Region

United States

Survey time period

May and Juene, 2021

Number of respondents

203 professionals

Method of interview

Questionnaire

Supplementary notes

This question was phrased by the source as follows: "To what extent do you agree of disagree with each of the following statements for your organization? ...The voice of the customer (VoC) is being captured to drive innovation opportunities."

Citation formats

Organizations using VoC programs to improve CX in the U.S. 2021

Published by Jenny Yang, Sep 22, 2021
As of 2021, most organizations in the United States declared to capture the voice of customers (VoC) to drive innovation opportunities. On the other hand, only *** percent of the respondents declared that in their organization VoC is not captured at all.
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