Although the results were close, the industry in the United States where customers were most likely to leave their current provider due to poor customer service appears to be cable television, with a 25 percent churn rate in 2020.
Churn rate
Churn rate, sometimes also called attrition rate, is the percentage of customers that stop utilizing a service within a time given period. It is often used to measure businesses which have a contractual customer base, especially subscriber-based service models.
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Aspect. (September 1, 2020). Customer churn rate in the United States in 2020, by industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/816735/customer-churn-rate-by-industry-us/
Aspect. "Customer churn rate in the United States in 2020, by industry." Chart. September 1, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/816735/customer-churn-rate-by-industry-us/
Aspect. (2020). Customer churn rate in the United States in 2020, by industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/816735/customer-churn-rate-by-industry-us/
Aspect. "Customer Churn Rate in The United States in 2020, by Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Sep 2020, /statistics/816735/customer-churn-rate-by-industry-us/
Aspect, Customer churn rate in the United States in 2020, by industry ÌÇÐÄÆƽâ°æ, /statistics/816735/customer-churn-rate-by-industry-us/ (last visited July 24, 2026)
Customer churn rate in the United States in 2020, by industry [Graph], Aspect, September 1, 2020. [Online]. Available: /statistics/816735/customer-churn-rate-by-industry-us/
