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Social media advertising spending in Latin America from 2017 to 2031 (in billion U.S. dollars)

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Supplementary notes

Data were modeled for: 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025, 2026, 2027, 2028, 2029, 2030, and 2031.

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Social media advertising spending in Latin America 2017-2031

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 8, 2026
The ad spending in the 'Social Media Advertising' segment of the advertising market in Latin America was modeled to stand at ** U.S. dollars in 2025. Following a continuous upward trend, the ad spending has risen by ** U.S. dollars since 2017. Between 2025 and 2031, the ad spending will rise by ** U.S. dollars, continuing its consistent upward trajectory.

Further information about the methodology, more market segments, and metrics can be found on the dedicated Market ÌÇÐÄÆƽâ°æ page on Social Media Advertising.
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Statistics on " Social commerce in Latin America "

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Social media usage in Latin AmericaSocial media usage in the CaribbeanSocial media usage in BrazilInternet usage in BrazilInternet usage in Latin America
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