In 2024, display advertising accounted for the highest share of online advertising expenditure, namely ** percent. Search advertising ranked second with a market share of ** percent.
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IAB Hungary. (March 27, 2025). Distribution of digital advertising spending in Hungary in 2024, by segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1263039/hungary-diistribution-of-digital-advertising-spending/
IAB Hungary. "Distribution of digital advertising spending in Hungary in 2024, by segment." Chart. March 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1263039/hungary-diistribution-of-digital-advertising-spending/
IAB Hungary. (2025). Distribution of digital advertising spending in Hungary in 2024, by segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1263039/hungary-diistribution-of-digital-advertising-spending/
IAB Hungary. "Distribution of Digital Advertising Spending in Hungary in 2024, by Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2025, /statistics/1263039/hungary-diistribution-of-digital-advertising-spending/
IAB Hungary, Distribution of digital advertising spending in Hungary in 2024, by segment ÌÇÐÄÆƽâ°æ, /statistics/1263039/hungary-diistribution-of-digital-advertising-spending/ (last visited July 30, 2026)
Distribution of digital advertising spending in Hungary in 2024, by segment [Graph], IAB Hungary, March 27, 2025. [Online]. Available: /statistics/1263039/hungary-diistribution-of-digital-advertising-spending/
