In 2025, TikTok held the highest average number of ad impressions per post across the presented social media: nearly *** thousand. Instagram and X followed, with approximately *** thousand and thousand, respectively. TikTok also recorded the highest average engagement rate (ER) based on number of followers worldwide.
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Socialinsider. (January 23, 2026). Average number of ad impressions per post on selected social media platforms worldwide in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1659846/average-number-ad-impressions-per-post-social-media/
Socialinsider. "Average number of ad impressions per post on selected social media platforms worldwide in 2025." Chart. January 23, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1659846/average-number-ad-impressions-per-post-social-media/
Socialinsider. (2026). Average number of ad impressions per post on selected social media platforms worldwide in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1659846/average-number-ad-impressions-per-post-social-media/
Socialinsider. "Average Number of Ad Impressions per Post on Selected Social Media Platforms Worldwide in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jan 2026, /statistics/1659846/average-number-ad-impressions-per-post-social-media/
Socialinsider, Average number of ad impressions per post on selected social media platforms worldwide in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1659846/average-number-ad-impressions-per-post-social-media/ (last visited July 25, 2026)
Average number of ad impressions per post on selected social media platforms worldwide in 2025 [Graph], Socialinsider, January 23, 2026. [Online]. Available: /statistics/1659846/average-number-ad-impressions-per-post-social-media/
