According to a survey conducted between August and September 2022 among marketers in the United States who are professionally aware of the metaverse, ** percent of respondents said they would be targeting Millennials with their metaverse strategy. This was followed by ** percent of respondents stating they would be targeting Generation Z consumers, while Generation X completed the top three with ** percent.
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Sitecore. (October 18, 2022). Leading generations targeted by metaverse strategy of B2C marketers in the United States as of September 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1344713/generations-targeted-metaverse-marketing-us/
Sitecore. "Leading generations targeted by metaverse strategy of B2C marketers in the United States as of September 2022." Chart. October 18, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1344713/generations-targeted-metaverse-marketing-us/
Sitecore. (2022). Leading generations targeted by metaverse strategy of B2C marketers in the United States as of September 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1344713/generations-targeted-metaverse-marketing-us/
Sitecore. "Leading Generations Targeted by Metaverse Strategy of B2c Marketers in The United States as of September 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Oct 2022, /statistics/1344713/generations-targeted-metaverse-marketing-us/
Sitecore, Leading generations targeted by metaverse strategy of B2C marketers in the United States as of September 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1344713/generations-targeted-metaverse-marketing-us/ (last visited July 20, 2026)
Leading generations targeted by metaverse strategy of B2C marketers in the United States as of September 2022 [Graph], Sitecore, October 18, 2022. [Online]. Available: /statistics/1344713/generations-targeted-metaverse-marketing-us/