Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of as of June 2020, by ethnicity
Characteristic
A lot
Sometimes
Not much
Never
White
43%
33%
14%
10%
Hispanic
17%
40%
27%
17%
African American
18%
49%
24%
10%
Other
10%
38%
36%
15%
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Question: Thinking about your own race and ethnicity, how often do you see each of the following portrayed in promotional materials such as advertisements? People who look like you
Citation formats
Frequency of witnessing people with similar ethnicity in ads U.S. 2020, by ethnicity
During a June 2020 survey conducted among adults in the United States, it was found that 17 percent of responding Hispanics said that they never saw anybody who represented their racial or ethnic background in advertising. The same was true for 10 percent of White and African American survey participants.
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Morning Consult. (July 13, 2020). Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of as of June 2020, by ethnicity [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1140059/perception-of-ethnic-representation-in-ads-usa-ethnicity/
Morning Consult. "Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of as of June 2020, by ethnicity." Chart. July 13, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1140059/perception-of-ethnic-representation-in-ads-usa-ethnicity/
Morning Consult. (2020). Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of as of June 2020, by ethnicity. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1140059/perception-of-ethnic-representation-in-ads-usa-ethnicity/
Morning Consult. "Frequency of Witnessing People of Same Race and Ethnicity Portrayed in Promotional Materials According to Adults in The United States as of as of June 2020, by Ethnicity." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jul 2020, /statistics/1140059/perception-of-ethnic-representation-in-ads-usa-ethnicity/
Morning Consult, Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of as of June 2020, by ethnicity ÌÇÐÄÆƽâ°æ, /statistics/1140059/perception-of-ethnic-representation-in-ads-usa-ethnicity/ (last visited July 28, 2026)
Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of as of June 2020, by ethnicity [Graph], Morning Consult, July 13, 2020. [Online]. Available: /statistics/1140059/perception-of-ethnic-representation-in-ads-usa-ethnicity/
