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Share of respondents perceiving advertising to be very non-inclusive of LGBTQ+ individuals worldwide as of 1st quarter 2022, by medium

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Sources

Release date

July 2022

Region

Worldwide

Survey time period

2021 and Q1 2022

Number of respondents

5,000 respondents

Supplementary notes

LGBTQ+ respondents from the United States, United Kingdom, Canada, Mexico, Italy, Germany, France, Brazil, and Spain.
Source indicates LGBTQ+ respondents as respondents who identify as bisexual, gay, lesbian, pan, fluid, queer, questioning, and unsure.

Citation formats

Perception of sexual orientation inclusivity in ads worldwide 2022, by medium

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025
According to a survey conducted throughout 2021 and the first quarter of 2022 in the United States, United Kingdom, Canada, Mexico, Italy, Germany, France, Brazil, and Spain, ** percent of LGBTQ+ and ** percent of non-LGBTQ+ respondents said they found TV advertising to be very non-inclusive of LGBTQ+ individuals. When it came to newspaper ads, ** percent of LGBTQ+ respondents found them to be very non-inclusive, compared to ** percent of non-LGBTQ+ respondents.
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TV advertising worldwideAdvertising in the United StatesTelevision in the United StatesTelevision industry worldwideAdvertising worldwide
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