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Attitude to personalization among internet users in the United States as of January 2019

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Sources

Release date

June 2019

Region

United States

Survey time period

January 2019

Supplementary notes

The source did not provide information on the exact survey methodology.

Citation formats

U.S. internet user attitude to personalization 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 15, 2019
Based on the findings of a survey gauging the perceptions of personalization among internet users int he United States, more than ** percent of respondents were receiving marketing messages that were irrelevant to them in 2019. What is more, ** percent of survey participants said they were willing to switch to brands that did personalization better.
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