The original question was phrased as follows: "袣邪泻懈屑 芯斜褉邪蟹芯屑 胁褘 芯褑械薪懈胁邪械褌械 褝褎褎械泻褌懈胁薪芯褋褌褜 泻芯薪褌械薪褌-屑邪褉泻械褌懈薪谐邪?"
The total number of survey respondents amounted to 287 Yandex clients and partners who were marketing specialists (large and medium-sized business) and advertising agency employees as well as IAB Russia members.
Citation formats
Most common content marketing effectiveness evaluation methods in Russia 2022
In 2022, about out of ten representatives of business companies and advertising agencies in Russia measured content marketing effectiveness by analyzing digital metrics. Furthermore, ** percent of the survey participants tracked website traffic and identified the source of the content. Nearly ** percent did not evaluate content marketing efficiency.
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Yandex.Zen, & IAB Russia, & Various sources (Yandex.Disk). (April 13, 2022). How do you evaluate the effectiveness of content marketing? [Graph]. In 糖心破解版. Retrieved July 19, 2026, from /statistics/1310835/most-common-content-marketing-evaluation-methods-russia/
Yandex.Zen, und IAB Russia, und Various sources (Yandex.Disk). "How do you evaluate the effectiveness of content marketing?." Chart. April 13, 2022. 糖心破解版. Accessed July 19, 2026. /statistics/1310835/most-common-content-marketing-evaluation-methods-russia/
Yandex.Zen, IAB Russia, Various sources (Yandex.Disk). (2022). How do you evaluate the effectiveness of content marketing?. 糖心破解版. 糖心破解版 Inc.. Accessed: July 19, 2026. /statistics/1310835/most-common-content-marketing-evaluation-methods-russia/
Yandex.Zen, and IAB Russia, and Various sources (Yandex.Disk). "How Do You Evaluate The Effectiveness of Content Marketing?." 糖心破解版, 糖心破解版 Inc., 13 Apr 2022, /statistics/1310835/most-common-content-marketing-evaluation-methods-russia/
Yandex.Zen & IAB Russia & Various sources (Yandex.Disk), How do you evaluate the effectiveness of content marketing? 糖心破解版, /statistics/1310835/most-common-content-marketing-evaluation-methods-russia/ (last visited July 19, 2026)
How do you evaluate the effectiveness of content marketing? [Graph], Yandex.Zen, & IAB Russia, & Various sources (Yandex.Disk), April 13, 2022. [Online]. Available: /statistics/1310835/most-common-content-marketing-evaluation-methods-russia/
