Chinese media advertising market would very likely experience the slowest growth in 2020 due to the coronavirus pandemic. Print ads would suffer the most as the market demand fell during the lockdown period in the country. In comparison, digital ad spending was estimated to reach ** billion U.S. dollars in China in 2020, with a slightly lower growth rate at ** percent.
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eMarketer. (March 20, 2020). Forecasted total ad spending affected by the coronavirus COVID-19 pandemic in China in 2020, by medium (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1110686/china-coronavirus-covid-19-pandemic-impact-on-media-ad-spending-by-medium/
eMarketer. "Forecasted total ad spending affected by the coronavirus COVID-19 pandemic in China in 2020, by medium (in billion U.S. dollars)." Chart. March 20, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1110686/china-coronavirus-covid-19-pandemic-impact-on-media-ad-spending-by-medium/
eMarketer. (2020). Forecasted total ad spending affected by the coronavirus COVID-19 pandemic in China in 2020, by medium (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1110686/china-coronavirus-covid-19-pandemic-impact-on-media-ad-spending-by-medium/
eMarketer. "Forecasted Total Ad Spending Affected by The Coronavirus Covid-19 Pandemic in China in 2020, by Medium (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Mar 2020, /statistics/1110686/china-coronavirus-covid-19-pandemic-impact-on-media-ad-spending-by-medium/
eMarketer, Forecasted total ad spending affected by the coronavirus COVID-19 pandemic in China in 2020, by medium (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1110686/china-coronavirus-covid-19-pandemic-impact-on-media-ad-spending-by-medium/ (last visited July 31, 2026)
Forecasted total ad spending affected by the coronavirus COVID-19 pandemic in China in 2020, by medium (in billion U.S. dollars) [Graph], eMarketer, March 20, 2020. [Online]. Available: /statistics/1110686/china-coronavirus-covid-19-pandemic-impact-on-media-ad-spending-by-medium/
