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In 2021, U.S. ad revenue reached close to *** billion U.S. dollars. Over the past decade, excluding 2020 when the advertising market was reorganized due to the coronavirus outbreak, advertising revenue in the United States has been constantly growing. In 2021, the ad market in the country saw positive growth of **** percent, showing recovery from the impact of the pandemic.

Which media are important for U.S. advertisers?

   Industry figures indicate the clear significance of internet advertising, and within that the predominance of search. TV advertising has been dethroned by increased internet advertising and is calculated to account for close to **** percent of ad total media ad revenues in 2022. U.S. CMOs are investing less in offline media in favor of digital formats. Traditional media are facing continuous reductions in marketing budgets, while digital media remain the focus of marketers. Magazines and newspapers are experiencing the most serious declines in ad spending, with growth rates below * and ** percent respectively.