Share of companies who mitigate against advertisement being skipped by potential customers on social media in South Africa 2019 to 2022, by mitigation method
Characteristic
2019
2020
2021
2022
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As of 2022, the majority of companies in South Africa (** percent) reported not employing any methods of mitigating against skipping their ads by potential customers, which was a share higher than the previous year (** percent). In contrast, ** percent of companies reported using the 5-second content method to capture the attention of potential customers.
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Ornico, & World Wide Worx. (June 30, 2022). Share of companies who mitigate against advertisement being skipped by potential customers on social media in South Africa 2019 to 2022, by mitigation method [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1344352/mitigating-against-skipping-ads-by-customers-in-south-africa/
Ornico, und World Wide Worx. "Share of companies who mitigate against advertisement being skipped by potential customers on social media in South Africa 2019 to 2022, by mitigation method." Chart. June 30, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1344352/mitigating-against-skipping-ads-by-customers-in-south-africa/
Ornico, World Wide Worx. (2022). Share of companies who mitigate against advertisement being skipped by potential customers on social media in South Africa 2019 to 2022, by mitigation method. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1344352/mitigating-against-skipping-ads-by-customers-in-south-africa/
Ornico, and World Wide Worx. "Share of Companies Who Mitigate against Advertisement Being Skipped by Potential Customers on Social Media in South Africa 2019 to 2022, by Mitigation Method." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2022, /statistics/1344352/mitigating-against-skipping-ads-by-customers-in-south-africa/
Ornico & World Wide Worx, Share of companies who mitigate against advertisement being skipped by potential customers on social media in South Africa 2019 to 2022, by mitigation method ÌÇÐÄÆƽâ°æ, /statistics/1344352/mitigating-against-skipping-ads-by-customers-in-south-africa/ (last visited July 31, 2026)
Share of companies who mitigate against advertisement being skipped by potential customers on social media in South Africa 2019 to 2022, by mitigation method [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: /statistics/1344352/mitigating-against-skipping-ads-by-customers-in-south-africa/
