In 2022, advertising spend in the United States increased by eight percent, considering the expenditures of the country's 100 largest advertisers. Investment in advertising bounced back from 2020 when the ad industry felt the disruptions of the COVID-19 pandemic. That year, the U.S. 100 biggest spenders cut their budget by *** percent. In general, the American ad industry has shown resilience after periods of crisis. For instance, investment in advertising shrunk by **** percent in 1933, when the Great Depression reached its nadir. In 1934, ad spend rebounded by **** percent. Likewise, advertising expenditures in 1943 bounced back from 1942, right after the United States entered World War II.
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Advertising Age. (June 26, 2023). Change in advertising spending in the U.S. during and after periods of crisis from 1933 to 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1329590/change-in-us-ad-spend-during-and-after-crises/
Advertising Age. "Change in advertising spending in the U.S. during and after periods of crisis from 1933 to 2022." Chart. June 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1329590/change-in-us-ad-spend-during-and-after-crises/
Advertising Age. (2023). Change in advertising spending in the U.S. during and after periods of crisis from 1933 to 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1329590/change-in-us-ad-spend-during-and-after-crises/
Advertising Age. "Change in Advertising Spending in The U.S. during and after Periods of Crisis from 1933 to 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2023, /statistics/1329590/change-in-us-ad-spend-during-and-after-crises/
Advertising Age, Change in advertising spending in the U.S. during and after periods of crisis from 1933 to 2022 ÌÇÐÄÆƽâ°æ, /statistics/1329590/change-in-us-ad-spend-during-and-after-crises/ (last visited July 23, 2026)
Change in advertising spending in the U.S. during and after periods of crisis from 1933 to 2022 [Graph], Advertising Age, June 26, 2023. [Online]. Available: /statistics/1329590/change-in-us-ad-spend-during-and-after-crises/
