The original question was phrased as follows: "C 泻邪泻懈屑懈 褎芯褉屑邪褌邪屑懈 泻芯薪褌械薪褌邪 胁褘 褉邪斜芯褌邪谢懈 蟹邪 锌芯褋谢械写薪懈械 6 屑械褋褟褑械胁?"
The total number of survey respondents amounted to 287 Yandex clients and partners who were marketing specialists (large and medium-sized business) and advertising agency employees as well as IAB Russia members.
Citation formats
Most popular content marketing formats in Russia 2022
In February and March 2022, short posts, text publications and long stories were the most popular formats of content marketing in Russia. Visual content, such as short videos, photos, and graphic materials, were used by nearly ** percent of the survey participants each. Podcasts and music content were used less often.
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Yandex.Zen, & IAB Russia, & Various sources (Yandex.Disk). (April 13, 2022). Which content formats have you used in the past six months? [Graph]. In 糖心破解版. Retrieved July 26, 2026, from /statistics/1310672/most-popular-content-marketing-formats-russia/
Yandex.Zen, und IAB Russia, und Various sources (Yandex.Disk). "Which content formats have you used in the past six months?." Chart. April 13, 2022. 糖心破解版. Accessed July 26, 2026. /statistics/1310672/most-popular-content-marketing-formats-russia/
Yandex.Zen, IAB Russia, Various sources (Yandex.Disk). (2022). Which content formats have you used in the past six months?. 糖心破解版. 糖心破解版 Inc.. Accessed: July 26, 2026. /statistics/1310672/most-popular-content-marketing-formats-russia/
Yandex.Zen, and IAB Russia, and Various sources (Yandex.Disk). "Which Content Formats Have You Used in The past Six Months?." 糖心破解版, 糖心破解版 Inc., 13 Apr 2022, /statistics/1310672/most-popular-content-marketing-formats-russia/
Yandex.Zen & IAB Russia & Various sources (Yandex.Disk), Which content formats have you used in the past six months? 糖心破解版, /statistics/1310672/most-popular-content-marketing-formats-russia/ (last visited July 26, 2026)
Which content formats have you used in the past six months? [Graph], Yandex.Zen, & IAB Russia, & Various sources (Yandex.Disk), April 13, 2022. [Online]. Available: /statistics/1310672/most-popular-content-marketing-formats-russia/
