Base: . Question: How much do you agree with the following statements about how the Coronavirus (Covid-19) outbreak might affect the advertising industry? Level of Agreement: Coronavirus (Covid-19) Outbreak Affecting the Advertising Industry - Summary of Agree completely / somewhat (Net)
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Ad industry opinions on COVID-19 influence on advertising in the U.S. 2020
In April 2020, advertisers and marketers in the United States were asked about their views on the impact of the coronavirus outbreak on the advertising industry in the near future. According to ** percent of respondents Covid-19 would result in reduced advertising spending well into 2021, and a further ** percent thought the cuts in ad spend would extend into 2022. A significant proportion thought that from now on advertisers would look to 'humanize the brand' with increased storytelling, interactivity and native content.
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Advertiser Perceptions. (April 8, 2020). Marketer and advertiser opinions about the influence of the coronavirus on the advertising industry according in the United States as of April 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1114378/ad-industry-opinions-on-covid-19-influence-on-advertising-us/
Advertiser Perceptions. "Marketer and advertiser opinions about the influence of the coronavirus on the advertising industry according in the United States as of April 2020." Chart. April 8, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1114378/ad-industry-opinions-on-covid-19-influence-on-advertising-us/
Advertiser Perceptions. (2020). Marketer and advertiser opinions about the influence of the coronavirus on the advertising industry according in the United States as of April 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1114378/ad-industry-opinions-on-covid-19-influence-on-advertising-us/
Advertiser Perceptions. "Marketer and Advertiser Opinions about The Influence of The Coronavirus on The Advertising Industry According in The United States as of April 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Apr 2020, /statistics/1114378/ad-industry-opinions-on-covid-19-influence-on-advertising-us/
Advertiser Perceptions, Marketer and advertiser opinions about the influence of the coronavirus on the advertising industry according in the United States as of April 2020 ÌÇÐÄÆƽâ°æ, /statistics/1114378/ad-industry-opinions-on-covid-19-influence-on-advertising-us/ (last visited July 31, 2026)
Marketer and advertiser opinions about the influence of the coronavirus on the advertising industry according in the United States as of April 2020 [Graph], Advertiser Perceptions, April 8, 2020. [Online]. Available: /statistics/1114378/ad-industry-opinions-on-covid-19-influence-on-advertising-us/
