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Objectives of online advertising in Italy in 2018-2019, by format of campaign

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Source

Release date

October 2019

Region

Italy

Survey time period

2018 and 2019

Number of respondents

105 respondents

Special properties

Top spender companies

Citation formats

Objectives of online advertising in Italy 2018-2019, by format

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 9, 2020
In the two-years 2018 and 2019, video online advertising played an important role for companies branding and awareness strategy. According to the source, increase in awareness was pursued in ** percent of the video ads, while other objectives such as consideration and conversion were chased only in ** and ** percent of the case, respectively. On the other hand, banners had a central role for the conversion of the consumers, as ** percent of the companies interviewed used banners with this purpose.
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