| Characteristic | Revenue in billion yuan |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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May 2019
China
2013 to 2017
*Estimate.
Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euro (as of November 2019).
Revenue of native advertising includes the revenue of search advertising, news feed advertising, video native advertising, recommendations, lock screen and other forms of native advertising. The calculation excludes the revenue of advertising mainly with native content, such as broadcasting, deep placement, advertorials, We Media promotion, prop placement, etc.
Statistical caliber of the revenue of native advertising is the actual revenue of media native advertising, without considering the errors due to seasonal fluctuations in financial reports of the enterprises.
The data are calculated based on the financial results published by related enterprises and interviews with experts in iResearch statistical model.
