| Characteristic | Projected YoY growth |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
November 2022
More information
Region
Hong Kong
Survey time period
October 18 to November 7, 2022
Number of respondents
223 respondents
Special properties
among surveyed companies, both brands and agencies accounting for 42 percent and other types of company occupying 16 percent
Method of interview
Email survey
Supplementary notes
Original question: provide your best estimate for the following: budget percent +/- for projected 2023 total media ad spend vs. actual 2022 total media ad spend by channel.
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