In 2022, linear advertising was estimated to account for ** percent of the total advertising revenue in Vietnam. Although the budgets for TV ads, the most popular type of this advertising format, had been decreasing in recent years, linear advertising still surpassed digital advertising spending in the country.
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Campaign Brief Asia. (June 16, 2022). Breakdown of advertising revenue in Vietnam in 2022, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1332344/vietnam-advertising-revenue-share-by-format/
Campaign Brief Asia. "Breakdown of advertising revenue in Vietnam in 2022, by format." Chart. June 16, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1332344/vietnam-advertising-revenue-share-by-format/
Campaign Brief Asia. (2022). Breakdown of advertising revenue in Vietnam in 2022, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1332344/vietnam-advertising-revenue-share-by-format/
Campaign Brief Asia. "Breakdown of Advertising Revenue in Vietnam in 2022, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2022, /statistics/1332344/vietnam-advertising-revenue-share-by-format/
Campaign Brief Asia, Breakdown of advertising revenue in Vietnam in 2022, by format ÌÇÐÄÆƽâ°æ, /statistics/1332344/vietnam-advertising-revenue-share-by-format/ (last visited July 26, 2026)
Breakdown of advertising revenue in Vietnam in 2022, by format [Graph], Campaign Brief Asia, June 16, 2022. [Online]. Available: /statistics/1332344/vietnam-advertising-revenue-share-by-format/
