A survey conducted in the third quarter of 2023 revealed that over ** percent of respondents in Vietnam had researched brands online before making a purchase. In comparison, around **** percent of questioned Vietnamese internet users downloaded or used a branded mobile app in the past 30 days before the survey.
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DataReportal, & We Are Social, & Meltwater. (February 23, 2024). Engagement with digital marketing among internet users in Vietnam in 3rd quarter 2023, by activity [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1331774/vietnam-digital-marketing-engagement-by-activity/
DataReportal, und We Are Social, und Meltwater. "Engagement with digital marketing among internet users in Vietnam in 3rd quarter 2023, by activity." Chart. February 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1331774/vietnam-digital-marketing-engagement-by-activity/
DataReportal, We Are Social, Meltwater. (2024). Engagement with digital marketing among internet users in Vietnam in 3rd quarter 2023, by activity. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1331774/vietnam-digital-marketing-engagement-by-activity/
DataReportal, and We Are Social, and Meltwater. "Engagement with Digital Marketing among Internet Users in Vietnam in 3rd Quarter 2023, by Activity." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Feb 2024, /statistics/1331774/vietnam-digital-marketing-engagement-by-activity/
DataReportal & We Are Social & Meltwater, Engagement with digital marketing among internet users in Vietnam in 3rd quarter 2023, by activity ÌÇÐÄÆƽâ°æ, /statistics/1331774/vietnam-digital-marketing-engagement-by-activity/ (last visited July 27, 2026)
Engagement with digital marketing among internet users in Vietnam in 3rd quarter 2023, by activity [Graph], DataReportal, & We Are Social, & Meltwater, February 23, 2024. [Online]. Available: /statistics/1331774/vietnam-digital-marketing-engagement-by-activity/
