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Share of company brands using offline advertising channels in Russia in 2020, by type and sector

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Sources

Release date

May 2021

Region

Russia

Survey time period

2020

Special properties

Advertisers*

Method of interview

Online survey

Supplementary notes

* According to the source, participants were mostly employees responsible for ad budget allocation working for online and offline companies.

Citation formats

Offline advertising use in Russia in 2020, by channel and sector

Published by ÌÇÐÄÆƽâ°æ Research Department, May 14, 2021
According to the survey, *** of brands in the automotive industry of Russia employed radio advertising in 2020. Among advertisers in the sector of fast-moving consumer goods (FMCG), the most popular offline advertising channel was sponsoring events, used by approximately than **** percent of companies to communicate with consumers. Furthermore, more than *** of Russian tech and electronics brands placed outdoor ads.
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