Over the considered period, the annual number of ads inserted in different media channels in Portugal fluctuated, reaching more than * ads in 2011, and over *in 2020. In 2022, ad insertion reached its highest volume, at over *** million*advertisement displays. Ad insertion volume was particularly high in cinemas, reaching *** million in 2011, but this figure currently appears to be on a descending trajectory. Contrarily, television ad insertion was characterized by an increasing tendency during the considered period, recording over **** million adverts in 2024.
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OberCom. (September 1, 2025). Advertisement insertion volume in Portugal from 2002 to 2024, by medium (in 1,000s) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1385548/portugal-ad-insertion-volume-by-medium/
OberCom. "Advertisement insertion volume in Portugal from 2002 to 2024, by medium (in 1,000s)." Chart. September 1, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1385548/portugal-ad-insertion-volume-by-medium/
OberCom. (2025). Advertisement insertion volume in Portugal from 2002 to 2024, by medium (in 1,000s). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1385548/portugal-ad-insertion-volume-by-medium/
OberCom. "Advertisement Insertion Volume in Portugal from 2002 to 2024, by Medium (in 1,000s)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Sep 2025, /statistics/1385548/portugal-ad-insertion-volume-by-medium/
OberCom, Advertisement insertion volume in Portugal from 2002 to 2024, by medium (in 1,000s) ÌÇÐÄÆÆ½â°æ, /statistics/1385548/portugal-ad-insertion-volume-by-medium/ (last visited July 20, 2026)
Advertisement insertion volume in Portugal from 2002 to 2024, by medium (in 1,000s) [Graph], OberCom, September 1, 2025. [Online]. Available: /statistics/1385548/portugal-ad-insertion-volume-by-medium/