forecast; digital including ads on laptop and desktop computers, mobile phones, tablets, and other online devices; TV including cable and broadcast and excluding digital; out-of-home (OOH) including billboards, transit, street furniture, alternative, and cinema ads; radio including national and local traditional on-air stations and satellite radio services delivered over the air, but excluding digital and off-air radio; print including newspaper and magazines
Supplementary notes
Percentage points exceeding or falling below 100 percent are due to rounding.
Citation formats
Distribution of ad spending in selected countries in Latin America 2024, by format
In 2024, the internet alone accounted for an estimated ** percent of the advertising expenditure in Mexico, over ** percent points ahead of TV. In Brazil and Colombia, online ads' share in the total revenue stood at ** and **** percent, respectively.
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eMarketer. (July 23, 2024). Distribution of advertising spending in selected countries in Latin America in 2024, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1369559/distribution-advertising-spending-format-countries-latin-america/
eMarketer. "Distribution of advertising spending in selected countries in Latin America in 2024, by format." Chart. July 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1369559/distribution-advertising-spending-format-countries-latin-america/
eMarketer. (2024). Distribution of advertising spending in selected countries in Latin America in 2024, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1369559/distribution-advertising-spending-format-countries-latin-america/
eMarketer. "Distribution of Advertising Spending in Selected Countries in Latin America in 2024, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2024, /statistics/1369559/distribution-advertising-spending-format-countries-latin-america/
eMarketer, Distribution of advertising spending in selected countries in Latin America in 2024, by format ÌÇÐÄÆƽâ°æ, /statistics/1369559/distribution-advertising-spending-format-countries-latin-america/ (last visited July 24, 2026)
Distribution of advertising spending in selected countries in Latin America in 2024, by format [Graph], eMarketer, July 23, 2024. [Online]. Available: /statistics/1369559/distribution-advertising-spending-format-countries-latin-america/
