In 2023, social media advertising spending in Ireland stood at *** million euros, having increased ** percent on the value reported for 2022. Total Irish digital ad spending amounted to *** million euros.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IAB Ireland. (May 2, 2024). Social media advertising spending in Ireland from 2018 to 2023 (in million euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1197773/social-media-advertising-spending-ireland/
IAB Ireland. "Social media advertising spending in Ireland from 2018 to 2023 (in million euros)." Chart. May 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1197773/social-media-advertising-spending-ireland/
IAB Ireland. (2024). Social media advertising spending in Ireland from 2018 to 2023 (in million euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1197773/social-media-advertising-spending-ireland/
IAB Ireland. "Social Media Advertising Spending in Ireland from 2018 to 2023 (in Million Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 May 2024, /statistics/1197773/social-media-advertising-spending-ireland/
IAB Ireland, Social media advertising spending in Ireland from 2018 to 2023 (in million euros) ÌÇÐÄÆƽâ°æ, /statistics/1197773/social-media-advertising-spending-ireland/ (last visited July 26, 2026)
Social media advertising spending in Ireland from 2018 to 2023 (in million euros) [Graph], IAB Ireland, May 2, 2024. [Online]. Available: /statistics/1197773/social-media-advertising-spending-ireland/
