Original question: "Will your organisation increase spend on influencer marketing in the year to come? Select one" The source does not provide information about survey methodology.
During an early 2022 survey carried out in the United Kingdom, more than ** percent of responding business-to-consumer (B2C) marketers stated they expected a (slight or a significant) increase in their influencer marketing spending, whereas only *** percent expected a (slight) decrease.
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Cure Media. (May 12, 2022). Expected change in influencer marketing spending by business-to-consumer (B2C) marketers in the United Kingdom in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1320252/influencer-marketing-spending-uk/
Cure Media. "Expected change in influencer marketing spending by business-to-consumer (B2C) marketers in the United Kingdom in 2022." Chart. May 12, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1320252/influencer-marketing-spending-uk/
Cure Media. (2022). Expected change in influencer marketing spending by business-to-consumer (B2C) marketers in the United Kingdom in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1320252/influencer-marketing-spending-uk/
Cure Media. "Expected Change in Influencer Marketing Spending by Business-to-consumer (B2c) Marketers in The United Kingdom in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 May 2022, /statistics/1320252/influencer-marketing-spending-uk/
Cure Media, Expected change in influencer marketing spending by business-to-consumer (B2C) marketers in the United Kingdom in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1320252/influencer-marketing-spending-uk/ (last visited July 20, 2026)
Expected change in influencer marketing spending by business-to-consumer (B2C) marketers in the United Kingdom in 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: /statistics/1320252/influencer-marketing-spending-uk/
