In a late 2018 survey of consumer in the United States, ** percent of male respondents found controversial ads more appealing than the traditional ones, while the same was true for ** percent of responding women.
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SurveyMonkey. (November 6, 2018). Share of consumers who find controversial advertising more appealing than traditional ads in the United States as of October 2018, by gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 07, 2026, from /statistics/1045625/view-on-controversial-ads-appeal-gender-us/
SurveyMonkey. "Share of consumers who find controversial advertising more appealing than traditional ads in the United States as of October 2018, by gender." Chart. November 6, 2018. ÌÇÐÄÆÆ½â°æ. Accessed August 07, 2026. /statistics/1045625/view-on-controversial-ads-appeal-gender-us/
SurveyMonkey. (2018). Share of consumers who find controversial advertising more appealing than traditional ads in the United States as of October 2018, by gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 07, 2026. /statistics/1045625/view-on-controversial-ads-appeal-gender-us/
SurveyMonkey. "Share of Consumers Who Find Controversial Advertising More Appealing than Traditional Ads in The United States as of October 2018, by Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 6 Nov 2018, /statistics/1045625/view-on-controversial-ads-appeal-gender-us/
SurveyMonkey, Share of consumers who find controversial advertising more appealing than traditional ads in the United States as of October 2018, by gender ÌÇÐÄÆÆ½â°æ, /statistics/1045625/view-on-controversial-ads-appeal-gender-us/ (last visited August 07, 2026)
Share of consumers who find controversial advertising more appealing than traditional ads in the United States as of October 2018, by gender [Graph], SurveyMonkey, November 6, 2018. [Online]. Available: /statistics/1045625/view-on-controversial-ads-appeal-gender-us/