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Share of consumers who find controversial advertising more appealing than traditional ads in the United States as of October 2018, by age group

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Source

Release date

November 2018

Region

United States

Survey time period

October 5 to 7, 2018

Number of respondents

1,030 respondents

Age group

18 years and older

Supplementary notes

Question: Do you find controversial ads more appealing, less appealing, or about the same as more traditional ads?

Citation formats

Consumer view on controversial vs. traditional ads appeal in U.S. 2018, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 16, 2019
In a late 2018 survey of consumers in the United States, ** percent of respondents aged between 18 and 34 years found controversial ads more appealing than traditional ones, whereas ** percent of them found controversial ads less appealing.
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