In a survey conducted in 2017, ** percent of advertisers in North America chose to allocate their Facebook and Instagram advertising activities to their company employees, while ** percent of respondents preferred outsourcing this responsibility to an outside agency.
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Salesforce Research. (January 18, 2018). Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers in North America as of November 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1043446/digital-ad-channel-inhouse-and-outsourced-by-advertisers-north-america/
Salesforce Research. "Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers in North America as of November 2017." Chart. January 18, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1043446/digital-ad-channel-inhouse-and-outsourced-by-advertisers-north-america/
Salesforce Research. (2018). Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers in North America as of November 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1043446/digital-ad-channel-inhouse-and-outsourced-by-advertisers-north-america/
Salesforce Research. "Share of In-house Vs. Outsourced Responsibility for Digital Advertising Channels According to Advertisers in North America as of November 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jan 2018, /statistics/1043446/digital-ad-channel-inhouse-and-outsourced-by-advertisers-north-america/
Salesforce Research, Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers in North America as of November 2017 ÌÇÐÄÆƽâ°æ, /statistics/1043446/digital-ad-channel-inhouse-and-outsourced-by-advertisers-north-america/ (last visited August 03, 2026)
Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers in North America as of November 2017 [Graph], Salesforce Research, January 18, 2018. [Online]. Available: /statistics/1043446/digital-ad-channel-inhouse-and-outsourced-by-advertisers-north-america/
